Session Spotlight

Eliminate Rework & Understand Your Users with Personas and AI

Personas stress test designs. Several good, quality personas can help you design for your wider audience, not just a subset of users. The advent of AI can help enhance your personas and take them to new heights and understanding in your company at a fraction of the time! By the end of the talk, attendees should understand what personas are, how to write your personas, how you can leverage AI to create better quality personas, and have a great discussion about what you're currently doing and how to improve. We'll discuss the following topics: What is a UX persona? and why is it important? How to create UX personas - conducting user research, synthesizing findings, and defining personas. How to enhance your personas through AI tools and templates How to use UX personas in product design and development - integrating personas into design processes, user stories, and usability testing. Best practices for creating and using UX personas - how to keep personas up-to-date, how to involve stakeholders, and how to use them effectively.